Color Reference

White Color Codes: #FFFFFF in Every Format

Q: What is the hex code for pure white?

#FFFFFF (short form #FFF). It means red, green and blue are all at their maximum of 255, the brightest color a screen can show.

Q: What is the RGB code for white?

rgb(255, 255, 255). In decimal (0–1) notation, used in shaders and some apps, it's 1.0, 1.0, 1.0.

Q: What is the CMYK code for white?

0, 0, 0, 0: no ink at all. In print, "white" is simply the paper, so how white it looks depends on the paper stock. White ink is a special spot color.

Q: What is the best white for a website background?

Pure #FFFFFF is the standard and gives the most contrast. For long reading or to reduce glare, a very light off-white like #FAFAFA (neutral) or #FDFBF7 (warm) looks softer. Check that your text still passes at least 4.5:1 with the contrast checker.

Q: Is #FFFFFF the same as "white" in CSS?

Yes. The CSS keyword white, #FFF, #FFFFFF, rgb(255 255 255), hsl(0 0% 100%) and oklch(1 0 0) all produce exactly the same color.

Pure white in HEX, RGB, HSL, CMYK, OKLCH and more, plus the best off-whites for backgrounds, reading and photography. Click to copy.

#FFFFFF

Pure white in every color format

Format	Value	Used in
HEX	`#FFFFFF`	CSS, HTML, design tools
HEX (short)	`#FFF`	CSS shorthand
CSS keyword	`white`	CSS
RGB	`rgb(255 255 255)`	CSS (modern syntax)
RGB (legacy)	`rgb(255, 255, 255)`	CSS, most apps
RGB decimal	`1.0, 1.0, 1.0`	Shaders, Blender, Swift/UIColor
HSL	`hsl(0 0% 100%)`	CSS
HSV / HSB	`0°, 0%, 100%`	Photoshop, Figma picker
HWB	`hwb(0 100% 0%)`	CSS
OKLCH	`oklch(1 0 0)`	Modern CSS
CIELAB	`lab(100 0 0)`	Color science, print
CMYK	`0%, 0%, 0%, 0%`	Print: no ink, paper shows through
Integer	`16777215`	Some APIs, Discord embeds
0x notation	`0xFFFFFF`	Code: C, JS, Python
ARGB / 8-digit	`#FFFFFFFF`	Android, CSS with alpha
Pantone (closest)	`11-0601 TCX Bright White`	Print & textile, approximate
RAL (closest)	`RAL 9010 Pure White / RAL 9016 Traffic White`	Paint, approximate

Pantone and RAL values are the closest standard whites. Physical color systems can't match an emissive screen white exactly.

Off-white and near-white codes

Pure white is not always the best choice. A slightly warm or cool off-white can feel softer on the eyes, look more premium, or match a brand. Every shade below keeps near-black text (#18181B) far above the WCAG AAA 7:1 threshold. The "View" link opens each one as a full screen.

Name	HEX	RGB	#18181B text	Good for	Actions
Pure White	`#FFFFFF`	`255, 255, 255`	17.71:1	Maximum brightness; e-commerce product shots, UI surfaces	View
Zinc 50 / near-white	`#FAFAFA`	`250, 250, 250`	16.97:1	App backgrounds under white cards	View
White Smoke	`#F5F5F5`	`245, 245, 245`	16.25:1	Section backgrounds, subtle panels	View
Ghost White	`#F8F8FF`	`248, 248, 255`	16.75:1	Cool, slightly blue white	View
Snow	`#FFFAFA`	`255, 250, 250`	17.13:1	Barely warm white	View
Paper	`#FDFBF7`	`253, 251, 247`	17.14:1	Long reading, softer than pure white	View
Cream	`#FAF7F0`	`250, 247, 240`	16.55:1	Dyslexia-friendly, reading apps	View
Ivory	`#FFFFF0`	`255, 255, 240`	17.56:1	Warm, vintage feel	View
Floral White	`#FFFAF0`	`255, 250, 240`	17.02:1	Warm, invitations and print mockups	View
Linen	`#FAF0E6`	`250, 240, 230`	15.75:1	Warm neutral for lifestyle brands	View
Alice Blue	`#F0F8FF`	`240, 248, 255`	16.51:1	Cool, clinical, tech	View
Beige	`#F5F5DC`	`245, 245, 220`	16.0:1	Earthy neutral (noticeably tinted)	View

Using white in CSS

:root {
  --bg: #FFFFFF;          /* pure white */
  --bg-soft: #FAFAFA;     /* page background under white cards */
  --text: #18181B;        /* 17.72:1 on white */
  --text-muted: #595959;  /* 7:1 on white, AAA */
  color-scheme: light dark;
}

body {
  background: var(--bg);
  color: var(--text);
}

@media (prefers-color-scheme: dark) {
  :root { --bg: #0F0F10; --bg-soft: #18181B; --text: #F4F4F5; --text-muted: #A1A1AA; }
}

More ready-made styles for white designs (shadows, borders, glass) are in the CSS snippet library.

White color code FAQ

What is the hex code for pure white?

#FFFFFF (short form #FFF). It means red, green and blue are all at their maximum of 255, the brightest color a screen can show.

What is the RGB code for white?

rgb(255, 255, 255). In decimal (0–1) notation, used in shaders and some apps, it's 1.0, 1.0, 1.0.

What is the CMYK code for white?

0, 0, 0, 0: no ink at all. In print, "white" is simply the paper, so how white it looks depends on the paper stock. White ink is a special spot color.

What is the best white for a website background?

Pure #FFFFFF is the standard and gives the most contrast. For long reading or to reduce glare, a very light off-white like #FAFAFA (neutral) or #FDFBF7 (warm) looks softer. Check that your text still passes at least 4.5:1 with the contrast checker.

What white should I use for product photos?

Marketplaces like Amazon require the main image background to be pure white, RGB 255, 255, 255 (#FFFFFF). A background that is only nearly white (e.g. 250, 250, 250) can make the image look grey next to other listings. See the photography guide.

Is #FFFFFF the same as "white" in CSS?

Yes. The CSS keyword white, #FFF, #FFFFFF, rgb(255 255 255), hsl(0 0% 100%) and oklch(1 0 0) all produce exactly the same color.